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Keratin & Brazilian Blow-Dry Smoothing

Brazilian Blowdry Treatment

From £160
90 - 120 mins
Patch Test Required
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Cut morning styling time and calm frizz with a tailored Brazilian Blowdry. This keratin smoothing treatment softens texture, adds lasting shine and helps hair resist humidity, while keeping the level of movement you like. Expect a polished, easy finish that looks good every day.

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What's Included

A precise smoothing service designed around your hair and routine:

  • Consultation to understand your goals, assess hair condition and choose the right smoothing strength.
  • Clarifying cleanse to reset the hair for even, consistent results.
  • Keratin-based formula applied in fine sections for accuracy.
  • Professional blow-dry and controlled heat to seal the treatment.
  • Finish styled to your preference, from sleek to softly natural.
  • Aftercare guidance and product recommendations to protect longevity.

Who It's For

For hair that frizzes, puffs up or loses shape in humidity. Ideal if you want predictable, simpler styling and a smoother finish that still feels like your hair.

Suitable for most textures, including wavy, curly and porous hair, and for colour-treated hair. We will tailor the process so you keep movement or go extra sleek, depending on your routine.

Duration & Appointment Timing

Allow 90 to 120 minutes, depending on hair length and thickness. Very long or dense hair may need a little more time.

We start with a clarifying cleanse, then apply, blow-dry and heat seal the treatment before your chosen finish. Your stylist will confirm timings when you book and on the day.

Aftercare & Maintenance

For best longevity, use sulphate-free, sodium chloride-free shampoo and conditioner. Always use heat protection.

Some formulas allow a same-day wash, while others ask you to wait 24 to 72 hours. We will confirm the exact window and advise on tying up, clips and gym routines.

Blow-dry smooth after washing to reactivate the finish. Rinse after sea or pool and use a nourishing mask weekly. Top up the service every 8 to 12 weeks, or when hair starts to feel less controlled.

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Frequently Asked Questions

How long does a Brazilian blowdry last?
Most clients see smoother, shinier hair for 8 to 12 weeks. Longevity depends on hair type, how often you wash and the products you use. Using sulphate-free care and limiting salt or chlorine exposure helps it last longer.
Will my hair be straight afterwards?
The service reduces frizz and bulk but is not a chemical relaxer. We can keep your natural wave with softer, looser texture or go very sleek if you prefer. The result is smoother hair that is simpler to style.
Is it suitable for coloured or highlighted hair?
Yes, it works well on colour-treated hair. We will plan timing around colour to protect tone, often either a few days before the service or about a week after. Your stylist will advise the best order for your goals.
What aftercare products should I use?
Choose sulphate-free, sodium chloride-free shampoo and conditioner, plus a heat protectant. A smoothing leave-in and weekly mask help maintain shine and softness. We can recommend options matched to your hair.
When can I wash or tie up my hair after the treatment?
Some formulas allow you to wash the same day, while others need 24 to 72 hours. We will confirm the exact wait at your appointment and explain how to care for your hair in the first few days.
Brazilian Blowdry Smoothing in London | Butler & Lawler